The Home Staging, the proper method to sell faster your Real Estate product
What is Home Staging and what advantages does it bring to the process of selling or renting a property?
Nowadays, the market presents a wide range of opportunities to rent or buy any type of real estate product. The price ranges are very wide and also the construction quality, so there is a great competition when it comes to selling.
The selling price of a property is still one of the most determining factors, although there are other elements that also intervene in the future buyer or tenant decisions, this is when the different techniques of Home Staging come into play.
The goal of home staging: to accelerate the sale or rental process.
What is home staging?
It is a combination of decoration and interior design techniques - which still is a minority coice in Spain - imported from the States.
Its main aim is to get the most out of a property that is for rent or sale through a process of improving its image, with the intention of winning over the potential buyer or tenant in order to sell or rent the house faster.
The key point of this technique is to depersonalize the house, this means giving it an aspect of neutrality, to capture the attention of the widest possible range of potential customers.
It is a marketing tool focused on the real estate market of buying and selling real estate. It must be kept in mind that a buyer makes a purchase decision unconsciously, in the first 90 seconds of the visit.
In a survey conducted this year 2021 in the States, among more than 900 real estate consultants it was discovered :
- 75% Of homes for sale in the States go through home staging preparation before being put on the market.
- 70% Of estate agents confirm that homes that have been redesigned with home staging sell 65% to 85% faster.
- The selling price is increased by up to 10% compared to the initial value thanks to this technique.
- About 94% of potential buyers search online.
Characteristics of Home Staging
Home Staging techniques does not involve major renovations to your home. This technique is oriented to the creation of spacious, well-lit, comfortable and clean spaces, with a pleasant atmosphere. The objective is that the person who makes the visit imagines living in it.
The result of Home Staging are neutral environments, which invite to enjoy and feel good since the first moment. For this, it uses simple changes in the furniture, in the organization of the space, in the decoration and in the presentation of the house.
Home Staging can be applied in: offices, commercial premises, new, second hand, furnished or empty homes, etc.
Home Staging increases the property value
Are you looking for good results? Hire a home stager.
As in all sectors, professional advice is a guarantee of success.
Real estate agencies know that the answer to compete is to work closely with a professional home stager.
They are the ones who know the sector best, and know how to analyze the characteristics of the property to get the most out of it.
Any house can be renovated, regardless of its size, state of conservation or sale price.
The investment that home staging can involve in the house is minimal compared to the potential increase in value at the time of sale.
From our experience we know that more times than suspected a choice, apparently anecdotal, as it may seem to opt for home staging, ends up being decisive.
Ariadna Castillo CMO at Fynkus.